Prometheus Lights is a leading EDC flashlight company that offers professional-grade flashlights engineered with uncompromising commitment to usability. They needed to increase sales by differentiating themselves from their competitors.
The key challenge comprised of two factors. First, I needed to educate the consumer about why light quality is more important than how bright the lights are. Second, I needed to connect the flashlight’s advanced technology and engineering with the practical benefits to the customer.