Prometheus Lights is a leading EDC flashlight company that offers professional-grade flashlights engineered with uncompromising commitment to usability. They needed to increase sales by differentiating themselves from their competitors.

The key challenge comprised of two factors. First, I needed to educate the consumer about why light quality is more important than how bright the lights are. Second, I needed to connect the flashlight’s advanced technology and engineering with the practical benefits to the customer.

You can view my work here. The live link resides here.

As of October 1, 2019, the product rating raised to 4.5 after my copywriting was implemented.