The client entrusted me with writing over 200 descriptions for his eCommerce pet store. To maximize sales performance, I used a warm, friendly tone that evokes feelings of affection in the mind of the reader. The length of each description was a specific requirement defined by the client.
The very successful strategies that I used include:
- Building the need/demand by highlighting the bond and caregiving relationship between owner and pet.
- Paint a picture of how the product will be used.
- Writing a CTA at the end and connecting it with the warm feelings established in the beginning.