‘Grillz’—custom-molded caps of gold worn on the teeth—are typically considered garish displays of ill-gotten gains by most. They’re associated with gangsta rap and drug dealers.
A digital marketing company hired me to completely transform their products.
I took products that are typically associated with violence and aggression and elevated them, transforming them into upscale luxury jewelry. These are the product descriptions that I wrote. My client was ecstatic with the copywriting I did for them.
Click on the image below for a PDF of my product descriptions.